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iPhone XS release date, price, news and leaks

Apple can't stop iPhone XS leaks, and that means we know a lot about it and the massively large iPhone XS Max before they officially launch on September 12.

We're in for a familiar-looking 5.8-inch iPhone XS and a bigger iPhone XS Max, both with nearly bezel-less notched OLED screens, according to the latest rumors.

Below, you can witness the new phones close up for the first time in official-looking photos, though the designs are shrouded in some artful shadow. Don't worry, we know plenty about them thanks to several convincing leaks from 9to5Mac.


All of the critical leaks come just days before Apple will announce its new phones at the Steve Jobs Theater on Wednesday, September 12. We'll be there to report on the Apple event live.

We're actually anticipating three new iPhones in 2018: the iPhone XS, iPhone XS Max, and a 'cheaper' 6.1-inch iPhone with an LCD screen. We're calling it iPhone 9 for now, but it may simply be called 'iPhone'.

Previously, iPhone rumors called these phones the iPhone 11, iPhone 11 Plus, and the cheaper iPhone 9. That's all going to change if the newest report is correct. The iPhone XS Plus name also appears to be out in favor of iPhone XS Max.

iPhone XS release date

  • Wednesday, September 12 – iPhone XS launch event date
  • Friday, September 14 – iPhone XS pre-order (estimated)
  • Friday, September 21 or 28 – (likely) iPhone XS release date

The iPhone XS launch and release date will likely happen all within September, and we have some specifics for you – finally.

Wednesday, September 12 is when Apple's is poised to announce the iPhone XS at its 'Special Event' for 2018, and there will be a live stream of this launch event. 

We'll get our first glimpse (and hands-on time) of the phones at the Steve Jobs Theater at Apple Park in San Jose, California – and yes, that's where the iPhone Xwas launched last year on the same exact date.

This launch event date means the actual iPhone XS release date is likely to be Friday, September 21, or Friday, September 28. Apple typically launches new iPhones on a Friday, one to two weeks after CEO Tim Cook unveils everything on stage. We're betting on September 21 if Apple doesn't have inventory issues.

Here's another date: September 14. That's when, at midnight in your country, you can expect iPhone XS preorders to begin. 

In the US, pre-orders tend to start at 3am Eastern simply because Apple launches pre-orders at midnight Pacific, its home time zone.

Keep in mind that the iPhone X came out on Friday, November 3, 2017. This is going to cause some people, especially in the US, a problem when trying to upgrade on a year-long plan. 

However, Apple and carriers may announce a solution on September 12, with incentivized iPhone trade-in options. There're not going to turn down your desire to give them more money over the next year.

iPhone XS price

  • iPhone XS price estimate: $1,000 (£1,000, AU$1,579)
  • iPhone XS Max price estimate $1,199 (£1,199, AU$1,714)
  • Cheapest iPhone 2018 may cost $699 (£699, AU$1,079)

The iPhone XS price may be $999 (£999, AU$1,579), inheriting the iPhone X 64GB price tag, while the iPhone XS Max will undoubtedly be more expensive. 

That thinking has been backed up by analysts from Bank of America Merrill Lynch, who also predict that the iPhone XS price will match that of the iPhone X from last year. 

There have been rumors that not all iPhone 2018 models will ship in September – the cheaper LCD 6.1-inch iPhone may slip to October.